More bad news for consumers in the UK - not only are we the most obese, but, according to a new report, we’re less likely than anyone else in Europe to sit down for a proper meal.

The report, which was released on August 3, analysed people’s eating and drinking habits and concluded that 25 percent of all meals in the UK are eaten on the go.

“As consumers’ lives become increasingly hectic, the opportunities for on-the-go food and drink consumption will increase, and the locations for on-the-go occasions will become more diverse,” said Matthew Jones, consumer market analyst and author of the study.

“Manufacturers can capitalise on this trend by targeting their products to specific mealtimes such as the afternoon snack, and making products available where they are most convenient such as forecourt retailers.”

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