Two in five Brits admit to regularly skipping breakfast - twice as many as just three years ago.
Despite breakfast being widely regarded as 'the most important meal of the day', two in five of those surveyed as part of the Flahavan's research said they didn't bother to make time for breakfast, compared with one in five Brits in the same survey in 2012.
The figures were found to be even worse in the north-east of England and Northern Ireland, where only around half of those surveyed by the oat producer claimed they had breakfast each day.
But in the east of England and in Scotland, nearly 70 per cent found the time to eat every morning. Around 2,000 people took part in the research.
Flahavan's nutritionist Lucy Jones said: 'Breakfast really is an important part of the day, and missing out on a nutritious start to the day can affect your health and your mood.
'A balanced breakfast helps to fuel you through the morning, meaning you feel fuller for longer and are less likely to snack on unhealthy foods throughout the day.'
The Flahavan's study showed that cereal, porridge and toast remain the nation's most popular breakfasts. And half of those surveyed said they regularly topped porridge, toast and cereal with healthy additions such as nuts, seeds and berries.
Meanwhile, one in 10 of those surveyed said they liked to try at least one new healthy food each month.
