TV farming star Jimmy Doherty has suggested that consumers should 'boycott' supermarkets that don't sell local produce.
Doherty - the star of shows on both BBC and Channel 4 - told BBC Suffolk that as consumers, 'we need to be aware that food costs money'.
He added: 'Thirty, 40 years ago, 25 per cent of our income was spent on food. Now it's less than nine per cent.
'People will go out an buy an iPhone for a couple of hundred quid, but then won't dream of spending more than six or seven quid on a chicken.'
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