Chilled juice brand Tropicana has linked up with health club chain Fitness First to offer consumers an autumn promotion.
Running for four weeks from October 4, the on-pack promotion gives consumers the opportunity to claim a free week's trial at their local Fitness First club. In addition to this offer, 10 lucky winners will receive a full annual gold membership worth approximately £600 each. For a chance to win, consumers simply need to send their details to Tropicana as instructed on-pack.
The promotion will appear on all packs within the Tropicana Active Health Range: Tropicana Calcium, Tropicana Multivitamins and Tropicana Fibre. The Tropicana Active Health Range is targeted at consumers who want to eat healthily but still want a full juice taste.
The promotion is being supported by a consumer PR campaign and a full range of POS will be available for retailers to generate maximum visibility of the offer.
