Already, 46,500 visitors have surfed its pages since the site opened four months ago. More than 25 per cent of those visited the site in January.

With information on activities and new products updated on a weekly basis, the most popular pages are 'For the Trade', where visitors can find information specifically related to their sector.

Those on the e-mail list are kept up-to-date on activities and industry news. Feedback from visitors will be analysed to increase usability.