Produce giant Total Produce is to unveil a new App that will combine the best features of social media channels for instant messaging between colleagues.
Total Talk, which will be launched and trialled at next week’s Fruit Logistica, is designed to enable content sharing across technical, buying and commercial teams, regardless of company or country. The system will be piloted on desktop and smartphones, and will “promote transparency” across the company, Total Produce said.
Total Produce marketing director, Vincent Dolan, said though Total Talk users will be group employees, ultimately it will be customers and producers who benefit.
“Total Talk is all about promoting transparency, pooling expertise and sharing core competencies,” he said. “It literally places the combined experience of Total Produce people across the globe into the palm of the hand of each of our local experts.”
“The objective is to bring our collective resources to bear ever more effectively, efficiently and creatively where it matters most; locally – which is what we’re all about.”
Total Talk will be trialled among attendees at Fruit Logistica in Berlin, where group communications concerning the event will be relayed through the platform, before being extended to commercial departments across the group in the second quarter of 2016.
“It’s fitting that Total Talk will be launched at Fruit Logistica, in that, from a Total Produce perspective they serve the same purpose; bringing our people together to facilitate a better service for our customers,” Dolan added.
Total Produce will be located in Hall 5.2 on stand A07 in Berlin.
