International trade show AGF Totaal, at Rotterdam’s Ahoy Centre on September 12-14, has a new theme this year: health and taste.

Besides convenience, health and taste are becoming the most important factors in the development and sale of fresh produce.

And in recognition of the importance of the whole chain of supply right back to seed, the fair is widening its scope to include crop cultivation, seed-breeding and compost producers.

A retail trade fair AGF Detail will run alongside the event to turn it into the only meeting point in Europe for the entire chain.

Germany, France, Spain, Brazil and the US will be represented at country pavilions along with newcomer Morocco.

Another new feature at this year’s event is the novelty route linking and highlighting the newest products and services.

Visit www.agftotaal.nl to register and for more information.

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