The European Commission has chosen to back the We Care, You Enjoy promotional campaign devised by Spanish growers associations Proexport and Hortyfruta representing producers in Murcia and Andalusia respectively to try and increase consumption in the UK, Germany and the Netherlands.
The UK push will benefit from 17 per cent of a €2.99m budget to promote tomatoes, capsicum, cucumbers, lettuce and broccoli from the two southern Spanish regions over a three-year period.
Seed companies to showcase their latest developments in melons and watermelons this July
Industry’s leading trade fair and Generalitat Valenciana hold joint event for region’s producers
Growers say they will prioritise the national market this season due to shortfall
Supermarket reaches highest-ever online share as overall sales rise 7 per cent
Executive chair Richard Walker says he wants to advocate for customers and colleagues and narrow the gap between government and British high streets
The UK discounter will remove and recycle pineapple crown prior to sale
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