The European Commission has chosen to back the We Care, You Enjoy promotional campaign devised by Spanish growers associations Proexport and Hortyfruta representing producers in Murcia and Andalusia respectively to try and increase consumption in the UK, Germany and the Netherlands.
The UK push will benefit from 17 per cent of a €2.99m budget to promote tomatoes, capsicum, cucumbers, lettuce and broccoli from the two southern Spanish regions over a three-year period.
