Weather challenges spark move to give suppliers more certainty to reinvest
Lidl is switching over its British root veg suppliers to long-term contracts in response to ongoing weather challenges.
The investment of over £70 million sees new contracts of up to three years handed to growers supplying Lidl’s winter veg staples, including carrots, parsnips and swedes.
The discounter said the move underlined its commitment to ‘Backing British’ and the development of local economies, while highlighting the importance of fostering sustainable partnerships, especially during challenging times.
It added that it would enable it to offer customers the best of British at the lowest prices. Lidl sources two-thirds of its core produce range from the UK.
Paul Gibson, buying director at Lidl GB, said: “As the whole market faces challenges, including unpredictable weather patterns, our decision to transition suppliers to longer contracts underscores our commitment to supporting local producers. Not only is it an investment in the quality and consistency of our supply chain, but it’s also testament of our dedication to the British food industry.”
James Barker, COO of Burgess Farms, which has supplied Lidl for 20 years, added: “Entering our vicennial year with Lidl GB represents a significant milestone for us, and one we are very proud of. Despite industry-wide challenges over the last two years, Lidl’s transparent and collaborative approach has enabled us to continue delivering excellent-quality produce to its customers.
”Together, we’ve cultivated a sustainable British farming supply chain, from field to shelf, and the long-term agreement means we can continue to build on this in the future.”