The Greenery UK has appointed a data analysis manager to monitor and report on trends in the UK consumer market.
Julie Fisher, 29, will be working alongside commercial managers who liaise with major UK supermarkets to provide insight into the sales of tomatoes, peppers, cucumbers and salad categories.
She will also identify and explain trends in product performance and consumer purchasing behaviour.
Fisher said: “I am thrilled to join The Greenery and to drive the business forward with its retail customers. The fruit and vegetable market is consumer-led and any insight into existing and potential purchasing behaviour is a benefit to The Greenery and the retailers it supplies.”
Martin Brown, managing director of Greenery UK, added: “Our customers need to keep track of new trends in the market and we need to make sure that we know what the latest trends will be. We can then work with them to make sure they can meet changing consumer demands. We are pleased to welcome Julie to The Greenery where she will be a vital member of our team."