Dutch produce specialist The Greenery has launched a guide to help retailers choose the best products to sell to their consumers.
The 48 page Vegetable Compass was created with the intention of providing buyers with information about the full vegetable range, together with availability and product specific data.
Available in English and Dutch, the guide features the majority of vegetable product groups including leaf veg, legumes, cabbage and root veg.
Greenery UK’s managing director, Martin Brown, explained that as the firm had been significantly increasing its vegetable offer, the guide was produced in the hope of leading to a ‘more exiting choice for shoppers.’
Meanwhile The Greenery UK has appointed Julie Fisher to work alongside its commercial managers who liaise with supermarket customers. She will look to provide insight into the sales of tomatoes, peppers, cucumbers and salad categories in the stores, as well as look to explain trends and identify major factors in product performance and consumer packaging behaviour.
“Our customers need to keep track of new trends in the market and we need to make sure that we know what the latest trends will be. We can then work with them to make sure they can meet changing consumer demands. We are pleased to welcome Julie to The Greenery where she will be a vital member of our team,” commented Martin Brown.
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