Dutch marketing organisation The Greenery has begun selling new-season volumes of its Dazzling Gold-branded pears.
Unveiled at the end of August 2010, Dazzling Gold is a tasty new pear from The Greenery’s range of droplet-shaped fruits.
Owned by Next Fruit Generation (NFG) and known as UTA or Gold Sensation, the pear is being marketed under the Dazzling Gold brand, with directors at the Dutch firm confident of repeating the recent success of another licensed pear variety, Sweet Sensation.
The new variety is a large-fruited pear species with an even golden brown colour.
According to its marketers, the pear has a "delightful, aromatic taste that fully unfolds a couple of moments after the first bite, thus surprising the consumer".
The name Dazzling Gold has been conceived in order to convey the variety's "breath-taking" taste and the recognisable golden brown colour of its skin.
As well as being easy to recognise and offering phenomenal taste, the new pear is said to offer another distinctive characteristic, namely long shelf-life.
During extensive research carried out by Campden Technology in the UK, the pear apparently achieved an exceptional score of 9.0.
The research focused on the pear’s appearance, taste and texture and rated it particularly highly for these attributes.
Its appearance was described as "appetising and richly coloured"; its taste categorised as "perfumed and well-balanced"; and, finally, its texture inspired the response "a perfect ripeness combined with a juicy texture".
"This is a firm, compact and juicy eating pear that is equally satisfying in salads and can be used in cooked dishes," added a spokesperson for The Greenery.
A uniform concept is set to be applied to Dazzling Gold's global marketing, for which a logo has been developed that reflects the pear’s qualities.
The pear’s various taste tones are said to be expressed in the various colours used in the logo.
At present, around 300 tonnes of the pears are available.
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