The Co-operative takes hands on approach to fruit supply

Getting a product from soil to store is becoming ever more planned and precise as those at the most successful end of the fresh produce industry look to follow in the steps of the ultra-savvy FMCG sector. In order to deal with this, vertically integrated supply chains are proving increasingly attractive in supermarket supply. Alex Lawson visited Highland Court Farms in Kent to discover how The Co-operative might just have stolen a march