Boston brassica grower TH Clements has unveiled a new corporate identity this week.

A newly designed logo and strapline will be integrated throughout the business, including at company headquarters and on the distribution fleet.

The business has been consolidating on the back of strong growth and investment in core infrastructure, so directors felt that the overall look and feel of the company needed to evolve to reflect its business values. The original TH Clements & Sons identity was introduced a couple of decades ago and the company felt it appeared dated.

TH Clements managing director Chris Gedney said: “The new look has been in development for a number of months and is the culmination of a remarkable turnaround for the company over the past few years.”

During that time TH Clements has invested heavily in both company infrastructure and the staff team. This has led to business growth and given the company confidence in which to build for the future.

“Our aim was to create a new identity that is a reflection of this,” said Gedney. “The look together with the strapline is a clear statement of the company’s intent for the future.”

TH Clements has also just taken delivery of a Scania Topline tractor unit with an extended trailer capacity of up to 30 pallets, over 15 per cent more than standard carriers.

The business was one of a handful to be awarded the special licence for this type of trailer across all industries and will take part in a 10-year government trial to check performance and delivery over a number of measures, with the ultimate aim of creating a greener approach to haulage.

Gedney said: “We are pleased to have been awarded the distribution licence on the new unit. It is testament to the work put in by both our project and distribution teams to bring the vehicle to Lincolnshire. Early indications show that it has the capacity to provide returns in a number of different ways and we very much look forward to doing our bit to shape a better environment for the future.”