The British Tomato Growers’ Association (TGA) are approaching the fifth British Tomato Week (BTW) with even more energy and enthusiasm than usual, following victory in the best consumer marketing campaign at the Grower of the Year Awards 2009 in February.
The TGA will supply fruit to restaurants in the Houses of Parliament during BTW 2009, following a similarly successful event last year.
The aim is to help to inform parliament’s 8,000 food consumers about the quality and diversity of British tomatoes; to provide an opportunity for MPs to learn more about the issues being faced by British food producers and to allow the chefs to experiment with new tomato recipes.
Executive chef Mark Hill said of last year’s event: “We have mounted a number of promotions with other British food organisations, many much larger and better funded than the TGA, but what was exceptional about the TGA was its professionalism, its participation in the event itself and the quality of information it provided to support the promotion.
“We continue to serve some of the dishes developed for the event and our customers still ask for the recipes, so there is no doubt that the TGA successfully raised consumer awareness about the quality, availability and versatility of the British tomato.”
In-store promotions and tastings will be taking place in selected retailers around the country and nurseries will be opening their doors to visits from local schools and horticultural societies.
The TGA is also giving its website a fresh look for this year’s event to cater for the huge peak in hits. The event begins on May 18.
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