Move is aimed at giving shoppers more certainty over the Christmas and new year period
Tesco has announced it is locking the price of more than a thousand everyday products until 2024.
The supermarket, which said the move aims to help consumers still facing a cost-of-living squeeze, unveiled a price lock on a range of popular products until the new year. It follows recent price cuts to hundreds of products and price-matching against Aldi on hundreds more.
UK chief executive Jason Tarry said the latest round of Low Everyday Prices would help customers manage their household budgets as they go into the Christmas period.
“We know that this has been a year of budgeting carefully for shoppers, with customers wanting to make sure they are getting great value on their shop,” he said. “By locking more than 1,000 prices, our customers know exactly how much they will pay for those items today, at Halloween, at Christmas, and into 2024.”
Since announcing price cuts to 500 lines back in June, Tesco pointed out that it has continued to cut prices each week since, with hundreds more products now reduced.
“Food inflation is still with us, but by cutting prices wherever we can, and by locking others to give customers certainty in their budgets, we are able to provide great value to our shoppers,” Tarry added. ”When you combine that with the more than 8,000 Clubcard Prices deals each week, there are thousands of reasons to shop at Tesco.”
