Tesco has launched a primetime TV campaign - starring household names including Ronnie Corbett, Martine McCutcheon and Alan Titchmarsh - to help save on plastic bags.
The advert shows each of the celebrities using an alternative to plastic bags.
TV travel documentary legend Alan Whicker uses a suitcase, celebrity gardener Titchmarsh uses a wheelbarrow, and former Eastenders actress McCutcheon a handbag.
The supermarket group is aiming to cut the number of carrier bags it hands out by 25 per cent over two years - equal to 1 billion bags a year.
The retailer will offer ‘green’ Clubcard points to customers who do not accept new plastic bags at the checkout.
There are 13 million active Tesco Clubcard accounts in the UK.
The initiative was announced two weeks ago as part of an attempt to reinvent the retail giant as a ‘good neighbour’.
A total of 17bn plastic bags are handed out to UK shoppers each year.
Only one in 200 are recycled and an estimated 100,000 tonnes of plastic bags are thrown away in the UK.
Tesco carrier bags will be biodegradeable from September, with a bigger and thicker bag available to promote re-use.
The supermarket has ruled out charging for plastic bags.
But critics have labelled the Tesco scheme a ‘greenwash’ and insist the initiative has not gone far enough.
