A supermarket price war is set to break out after Tesco announced more than £80 million in price cuts.
The number-one UK retailer slashed the cost of more than 600 everyday items permanently by as much as 30 per cent.
Tesco trading director Richard Brasher said the supermarket was keen to re-establish price as the key area of competition between supermarkets in 2007.
The move follows a £400m price cutting initiative by Sainbury’s last year.
A Tesco spokesman said: “We are trying to cut prices across the board, particularly at this time of year when customers feel things are slightly tighter.”
No comments yet