Tesco has brought in a new logo to assure freshness to its customers.
The Quality & Freshness Guaranteed logo will apply to products across its fresh food range including a range of fresh produce.
The sunshine emblazoned logo has already arrived on packs of salad and Jersey Royal potatoes.
A spokesman for Tesco told FPJ the mark would be in addition to existing on-pack labelling and would not signify any further accreditation.
“It is just our guarantee of freshness and quality. If consumers are not 100 per cent happy we will replace their product,” he said.
Tesco has been using Quality & Freshness Every Day - a variation on the logo - in its press campaigns in national newspaper advertising.
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