Tesco has signed a deal to supply “the cherry Ferrari” - the world’s earliest and costliest cherry.
Glamour cherries are available six weeks earlier than any other cherries because the fruit is grown through state-of-the art hothouse technology at creator SAT Edoa’s Catalonia production base in Spain.
However, the cherries, which have been nicknamed Red Gold and “the cherry Ferrari” in Spain, do not come cheap, retailing at between £26 and as much as £121 per kg depending on size.
The cherries will be available exclusively in Tesco stores through a distribution deal with SAT Edoa this year, with the retailer set to sell chocolate-box sized packs of branded Glamour Cherries.
Although no price is yet available for the packs, Tesco has previously sold the cherries for £4.99 a punnet, while they have also retailed in Harrods for in excess of £200 per kilo.
This year’s Glamour cherry season began officially on 17 March, with a charity auction for the first kilo of fruit, which fetched £904, held to celebrate the tenth anniversary of the brand.
Winning bidder, Matt Hancock of Sheerness-based fruit importer Norton Folgate, will donate the proceeds of the auction to CLIC Sargent, a British charity that provides care for children and young people with cancer.
The Glamour season runs until 29 April, during which time branded, 150g packs will be available in Tesco stores.
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