Tesco has announced it will extend its same-day click and collect service to make grocery shopping quicker and more convenient for its customers.
In a move that follows recent moves from customers will now be able to order an unlimited number of items before 9am and book a two-hour window to collect their groceries from midday onwards, giving them more choice on how to receive their groceries.
This new slot comes in addition to the existing offer, where customers can order by 1pm to pick up from 4pm. The service will now be available from more than 300 locations across the UK.
The number of customers using the service has increased by 20 per cent in the last year, with 10 per cent of click and collect orders placed on the same day.
Adrian Letts, managing director of online at Tesco, said: “More customers than ever are choosing to use our grocery click and collect service, which is why we’ve decided to introduce a new same-day collection slot.
“We offer a range of ways to shop with Tesco and click and collect means customers can choose to pick up their shopping at a time and location that suits them, without having to hit the aisles themselves.”
This extension to the click and collect service add to Tesco’s online grocery service options, which already include a same-day home delivery service for customers at postcodes in London and the south east.
To use this service, customers must order by 1pm to have their shopping delivered from 6pm onwards.
The click and collect service will now be priced between £0 and £4, depending on time and day of collection but click and collect and same-day delivery are free of charge for all of Tesco’s Delivery Saver customers.
Sainsbury's is also developing its online service by investing in click and collect, which is available in over 200 stores. Same-day home deliveries can be ordered from 30 of the retailer’s stores.
Morrisons, meanwhile, is still catching up with its competitors in the big four, having launched its first click and collect counter in July 2016. The counter is operated by parcel collection service Doddle at Morrisons’ Harrow store.