Market leader is the latest to launch a page to back domestic producers
Tesco has joined the ranks of supermarkets adding a dedicated ’Best of British’ page to their groceries website.
The site will bring together more than 500 British products, including hundreds of locally produced items, allowing the retailer’s online customers to browse and pick their favourites.
Tesco said that customers will be able to shop the best-quality, affordable fresh produce, including fruit and vegetables, meat, fish, eggs, and dairy products, as well as browse a range of recipes inspired by traditional British favourites, including a spring potato salad, and apple and berry crumble.
The move follows similar announcements by Sainsbury’s and the Co-op in recent weeks.
Ashwin Prasad, Tesco’s chief commercial officer said: “Supporting British farmers, growers and suppliers remains critical to ensuring we have a robust food industry here in the UK, and we count ourselves as proud champions of British agriculture, striving to source produce from the UK wherever possible.
“Our customers share our love for British produce, and we want to do all we can to make it as easy to find as possible, no matter how they shop with us, so we’re thrilled to be launching our Best of British page on our groceries website, bringing together over 500 quality, affordable British products to choose from.”
Dr Luke Evans, MP for Bosworth, who has driven a push for more support for British farmers and growers, added: “I’m pleased to welcome Tesco to the fray. It’s great to see the UK’s largest supermarket join other major retailers in implementing an online ‘Buy British’ section which will support our farmers and give consumers greater choice.
“This is really welcome news and a step forward in supporting our nation’s food growers and producers by showcasing over 500 homegrown items, with everything from meat and vegetables to dairy products now easier to find on the ‘Best of British’ tab.”
