Shoppers have been told they could save hundreds of pounds a year by switching from pricey ‘superfoods’ like blueberries to cheaper alternatives.
A new report by consumer analysts Which? said that a handful of blueberries would cost 69p, whereas shoppers could buy two kiwis for only 34p and receive similar benefits. If eaten twice a week, this would save consumers 70p a week and £36.40 a year, Which? said.
Similarly, dried goji berries would cost 53p for 30g compared to 32p for 80g of spinach, with a total saving of £21.84 a year.
Wheatgrass would cost consumers 90p for 10g, compared to broccoli at 11p for 80g, saving £82.16 a year. Which? also said that wheatgrass does not count towards 5 A DAY but a portion of broccoli does.
Which? said the 5 A DAY logo, created by the department of health, was prohibited from use on processed foods with added sugar, fat or salt.
But it warned that retailers and manufacturers have since created their own logos, and some don’t always equate to healthiness.
Morrisons M Kitchen Roasted Vegetable Lasagne contains two out of 5 A DAY, Which? said, but it also contains 2.3g salt – almost 40 per cent of a maximum recommended daily intake. Sainsbury’s Italian vegetable lasagne contains two out of 5 A DAY, but includes 23.2g fat, 11g saturated fat and 2.29g salt.
