Patriotism comes in all sorts of different guises, and anyone who lives on, or has an affinity for the Isle of Wight, will doubtless have their attention drawn to Sainsbury’s latest offer in its salad section with the large bumpy tomatoes being sold loose at £3.50/kg. A bright red, white and black sticker carries not just the PLU number, but also a logo and further information.

Following the same trend, Budgens is highlighting East Anglia as one of the best-known potato growing areas in the UK, with a branded 2.5kg pack at £1.35. The variety Melody is identified as suitable for all types of culinary occasion.

There are more types of broccoli available than ever before, with the volume of the shelf indicating it must be in the top flight when it comes to consumer preference. While Tenderstem has dominated, purple sprouting varieties have also made a comeback. Now, Marks & Spencer has introduced a white/gold type in its Latest Discovery range. Grown in the UK in Lincolnshire, it is apparently milder and sweeter and costs £1.79 for 200g.

I wonder how many consumers realise that sprouts are on offer for several months of the year, despite their close association with Christmas. M&S are obviously trying to raise the crop’s profile, offering it as Best in Season.

Another line which has been in greater prominence for some time has been stir fry oriental vegetables, which in the main have been in large bags to accommodate the shape. Waitrose, however, is offering baby Pak choi at £1.99 for 90g in overwrapped trays, which also protect its fragility.

The southern hemisphere apple season is not far off, but this has not deterred arrivals from lesser-known sources. Tesco’s Orchard Selection range includes Slovakian Braeburn. -

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