Sun World has named three new marketers and granted its first licences in Brazil and Spain.
The company has appointed Katope Brazil and El Ciruelo in Murcia, Spain, to market its new grape varieties, to bring the total number of marketing firms licensed to distribute Sun World-bred seedless grapes and stonefruit up to more than 20, from producers in 10 countries worldwide. South Africa’s Green Marketing International and Chile’s Exportadora Subsole have also been named as new marketers in their countries for grapes, and Tuniche Fruits, also from Chile, has been named a stonefruit marketer.
Sun World vice-president David Marguleas said: “El Ciruelo is one of Europe’s most respected seedless-grape suppliers, and Katope Brazil offers strategic supply capability from some of Brazil’s finest producers. Subsole, Green Marketing and Tuniche are category leaders within the Chilean and South African industries, and add significant value to Sun World’s growing international supply platform.”
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