Sun World International LLC is refreshing its image with a new logo design set to hit its products worldwide.
The company is introducing a revitalised logo design that will appear on its packaging, signage and promotional materials, featuring the familiar Sun World brand, this month.
Sun World president and chief executive officer Al Vangelos said: “The refreshed logo builds on our company’s legacy as an innovative supplier of distinctive fresh produce, while sending a visual message that we are taking a fresh approach to presenting the Sun World brand to our customers and consumers.”
Sun World say the new identity is contemporary while maintaining the main elements of the fruit symbols that have become synonymous with the business’ image.
It is introduced as the company announces a move to a new office location in the city of Bakersfield, California.
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