Producer and grape breeder Sun World International has reached an agreement with two leading grape producers and marketeers in Saudi Arabia which will see Saudi-grown Superior Seedless marketed in Europe. Under the deal, the Saudi growers can produce and distribute Sugraone grape under Sun World's Superior Seedless trademark. The Sugraone grapevine had previously been produced in Saudi Arabia without Sun World's authorization.

The two companies - Tadco and Al-Khalidiah, managed by Saad AL-Swat and Hisham Abdul Raouf, respectively, will benefit from access to Sun World's Sugraone plant material, and technical information related to successful production practices as well as Superior Seedless brand marketing and promotional material.

While specific financial terms were not disclosed, the agreement recognizes that the Saudi Arabian-grown Sugraone grapevines are Sun World's property and that they cannot be reproduced without Sun World's authorisation. Under the terms of the agreements, Sun World has also established minimum fruit quality specifications to be adhered to by all licensees, ensuring consistent supplies and quality from Saudi Arabia.

"Saudi Arabia is a relative newcomer to production of seedless grapes," Sun World Senior Vice President David Marguleas said, "and we're pleased to have these two leading grape producers as Sun World licensees. We look forward to having this new production of Saudi-grown Superior Seedless brand grapes marketed in Europe, and throughout the Middle and Far East."

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