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FPJ subscribers still have the chance to take advantage of discounted delegate places at FPJ Live until 10 April.

Simply enter the code ‘FPJ2014’ when you register your place online at www.fpjconferences.com, and pay just £160 instead of the standard £200.

FPJ Live promises to be the leading fresh produce conference of the year, featuring a diverse lineup of key figures discussing the future of the industry.

The conference will be opened by Defra food and farming minister George Eustice, who kicks off a discussion on politics and policy that also includes the Fairtrade Foundation’s Ashish Deo and Grant Thornton’s Ashley Clarkson.

Following a networking break the attention switches to growers’ issues, with NFU president Meurig Raymond, Florette MD Neil Sanderson and HDC head of research Dr Jon Knight taking to the stage.

A special roundtable debate will throw the attention on to the next generation, with successful young people including Produce World’s Carolyn Coxe and Total Berry Europe’s Anthony Clark sharing their thoughts and experiences.

After lunch retailing and consumer trends are in the spotlight, with Iceland’s category controller Brigid Davidson giving the store’s view and IGD chief economist James Walton taking part in a one-to-one on-stage interview with FPJ editor Michael Barker to discuss current and future trends.

One of the most in-depth pieces of consumer research in recent times will be unveiled by England Marketing during the session.

Interactivity is key to the event, with delegates having the chance to put their questions to all of the speakers, as well as chat during three networking breaks.

Places are booking fast, so head to www.fpjconferences.com today to secure your place at the most talked-about conference of the fresh produce calendar.