Whole Foods Market is closing its Fresh & Wild Notting Hill location on April 15, and will begin cutting back on deliveries two weeks prior to this date.

The store is relocating to High Street Kensington, as part of the company’s stated intention to open larger format Whole Foods Market outlets.

“We are confident that the majority of our customers will continue to shop with us in the new Kensington store,” said David Doctorow, vice-president, purchasing and distribution. “This is a very exciting time in the growth of our company as we prepare to launch our flagship store in Kensington. Opportunities abound for our suppliers.”

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