Paul Southern has been appointed to the new post of commercial director at Stoneleigh Park, Warwickshire.

Southern has worked in the events industry for nearly 20 years and brings a wealth of experience to the role. He was director and owner of The Ultimate Event Company until it was sold in 2000 and was also a director of European Events from 2000 until 2009.

More recently, Southern has been working with a number of agents and venues as an interim consultant, including an assignment as the head of sales at Alexandra Palace.

He said: “The phrase 'hidden gem' and 'best-kept secret' are over-used in the events industry. However, Stoneleigh Park has more than 1,000 acres of land, 7,000sqm of exhibition space, a suite of conference rooms, a hotel, a permanent party structure and an off-road driving track and despite my years and years in the industry I had no idea of its capabilities, let alone been on site.

“There is a fantastic team here and we cannot wait to introduce Stoneleigh Park to the corporate market. Stoneleigh Park will be a refreshing surprise to both new and experienced event people as most of the industry has been missing out on a real secret for many years.”