Kent-based potato supplier St Nicholas Court Farms has unveiled its new regional marketing campaign for Tesco.
The ‘local heroes’ campaign, which promotes the benefits of locally grown potatoes sold through Kent Tesco stores, features three of St Nicholas Court Farms’ growers.
Peter Tickle from Allens Hill Farm, Mike Wilkinson from Chislet Court Farm and David Snell from Great Brooksend Farm have all been producing potatoes for St Nicholas Court Farms for more than 20 years.
Photographs of the three growers appear on press adverts, bus backs and point-of-sale material, alongside the headline: “Grown in Kent, sold in Kent, our local potatoes are the pick of the crop!”
The campaign will roll out during July and August.
The supplier is the only potato producer in the South East to have branded products ¬- Kentish Desiree and Kentish White - sold in Tesco stores in Kent.
Nick Tapp, managing director of St Nicholas Court Farms, said: “The new campaign is part of our drive to develop our share of the fresh potato market in Kent by raising the profile of the SNCF brand and increasing awareness of the benefits of purchasing local potatoes from local Tesco stores.”
The supplier has also created a recipe leaflet with potato dishes created by celebrity chefs Mary Berry, Phil Vickery and Peter Bayless, which will be distributed through selected local Tesco supermarkets.
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