The Agriculture and Horticulture Development Board (AHDB) has appointed John Godfrey as its chair.
Godfrey will be responsible for leading the AHDB in its core goal role of improving business efficiency and competitiveness in the agriculture and food sectors.
Godfrey took up the role on Monday and his term runs until 31 March 2014 and he will be paid £52,000 per annum (on the basis of a time input of two days per week).
He will take forward recommendations following a recent industry workshop looking at the future role, structure and governance of the organisation, and at how to ensure levy-payers receive value for money.
Godfrey was chair of the board of governors of the University of Lincoln and a director of the British Pig Executive.
He is a farmer with a large arable and pig business and was instrumental in forming the National Pig Association of which he was the first chair. He was also the instigator and first chair of FABpigs (now Assured British Pigs) and is chair of the Pig Industry Development Scheme.
This appointment has been made by secretary of state Caroline Spelman in conjunction with the Scottish Government, the Welsh Assembly Government and the Department of Agriculture and Rural Development for Northern Ireland. It complies with the Code issued by the independent Office for the Commissioner for Public Appointments.
The AHDB is a DEFRA sponsored non-departmental public body.
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