June will see the launch of Sorted, convenience retail chain Spar’s biggest-ever sales building advertising campaign.
Sorted is a fully integrated campaign that will receive unprecedented media and point-of-sale support. From TV, consumer press and radio to in-store promotions, everything will have the same theme.
Some £3.7 million is being ploughed both locally and nationally into the campaign, aimed at giving Spar a sustained media presence in 2008-09.
The television campaign will launch on the weekend commencing June 9.
Senior marketing manager Cornelia Closhen said: “We are really excited about this campaign. It has been developed using consumer trends to focus on existing and new potential customers. We are going to show consumers how Spar can plan a role in their daily lives. The campaign is based on the idea that Spar has the very thing your day needs - Sorted.”
The campaign is integrated with Spar’s Real Deals promotion. Trading and marketing departments at Spar central office in Harrow have worked together and created a themed calendar that will enable retailers to make the most of sales at key seasonal times of the year.
Marketing director Susan Darbyshire said: “We are integrating the Sorted campaign with the trading calendar, with our priority on the greatest footfall building periods. This will provide us with a sustained presence during the whole year.”
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