New UK initiative aims to boost visibility and sales of Spar-branded products
Symbol group Spar is launching an intiative called ‘Spotlight’ this month, aiming to get its best own-label ranges into maximum distribution across the UK Spar estate and grow the brand.
The Spotlight product list is made up of over 100 Spar own-label lines from across all categories including fresh, frozen, grocery, impulse and BWS. The push is focused on increasing own-label penetration, as well as overall category growth and commercial delivery.
“Our Spotlight initiative is all about shining a light on the very core of our Spar Brand range – the own-label products that customers expect to find in every store, which deliver on quality, value, and margin,” said Jamie Seymour, Spar UK head of brand.
“Having a strong own brand is necessary. It is our unique selling point and should be non-negotiable. To be able to offer an excellent product that has the same name as the store fascia, is critical. In total we have named over 100 Spar own-brand lines that fulfil key customer needs. These lines are great sellers. They have strong consumer resonance, and more importantly offer excellent value for money and strong category margins – to target driving both the sales line, and the profit line.
“Having a truly credible and compelling proposition for Spar brand is the single biggest opportunity that we all have for driving shoppers to our stores, gaining their repeat custom, and their ongoing loyalty.
“By offering a value-for-money own-label range and layering in differentiation through choice, hero category excellence, and regional expertise, we will stand out for our customers, and keep them coming back for more.”
