Spar and Capper & Co are helping retailers improve sales and footfall with a revamp of their fresh produce proposition and the launch of a new brand, Market Garden.
Market Garden is an all-encompassing fresh produce brand aimed at driving profitable sales by offering high quality produce to customers, demonstrating the Red Dragon Guild’s commitment to fresh.
The brand new Market Garden theme will see high-quality, farm-assured produce accompanied by pre-printed recyclable bags in anti-mist film and recyclable punnets in defined depths with hard lids and flow wrap.
The proposition will be supported by point-of-sale material such as flash labels; window posters and gondola ends; a new banana “stand and dump” bin combo to enable more effective merchandising of promotions; a fit for purpose range of produce chillers and leaflets and media activity highlighting the message of buying fresh.
John Penquet, produce manager at Capper & Co, said: “The objective of Market Garden is to implement an all encompassing produce brand solution that will drive profitable sales through offering our customers a high quality, competitively priced produce range.
“The produce market is growing in value by three per cent and in volume by eight per cent in spite of the economic downturn.
“The quality of our fresh produce is paramount and there is full specification for every product, with quality controllers checking product freshness.”
Richard Harman, trading director at Capper & Co, said: “Produce sales are growing and with customer shopping missions changing, retailers must have an attractive fresh proposition if they want to increase their customer base.”
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