Spanish fruit consortium of companies Asociación Grupo Fashion (AGF) has launched two new apps for its seedless watermelon brands ahead of the start of the new season, reports fruitnet.

The new apps are designed to promote AGT via smartphones or tablets and can be downloaded online. AGF has also revamped its website which is available in English to serve as a platform for its two main brands, Fashion and Ice Box. Both labels now have their own separate sites - www.sandiafashion.com and www.sandiaicebox.com.

AGF has become the biggest fruit consortium in Europe, uniting 22 companies with production spread throughout Spain and with the backing of seed breeder Nunhems Spain.

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