The largest ever on-pack promotion by Jaffa was launched yesterday, with a Spanish villa up for grabs.
The competition will appear on packs of Jaffa oranges, satsumas, clementines and easy peelers from October 1.
Shoppers must collect proofs of purchase from two packs and input promotional codes into the website - www.jaffavilla.co.uk - and one lucky entrant will win a Polaris World villa.
Prizes that can be won instantly on the website include five Spanish weekend city breaks, and 2,500 vouchers for a £100 discount holiday vouchers.
The promotion forms part of a year-round campaign to support the Jaffa brand, which comprises in-store and on-pack promotions, advertising and PR activity.