South Africa’s Beautiful Country, Beautiful Fruit website has been revamped as the campaign moves into its third year.
The site features individual sections on South African fruit including as plums, peaches and nectarines, apples, pears, and grapefruit. Each section provides information on growing regions and health and nutritional benefits.
A new recipe section has been created, where visitors can watch recipe demonstrations by TV chef Sophie Michell, as well as videos about the production of fruit in South Africa.
Through the revamped press section of the website, media visitors can keep up to date with the latest campaign updates and press releases.
The website also functions as a resource for a whole host of information on South Africa, including interesting facts and stunning photography of each provinces.
Hortgro Services product manager for top fruit and stonefruit Jacques Du Preez said: “Upgrading the website is a great way to start the 2011 campaign. The improvements to the site make it even more user-friendly, as well as continuing to inform and enthuse visitors about the latest campaign developments in the UK and in South Africa”.
The site revamp coincides with the beginning of the new 2010/11 promotions, which are designed to raise the profile of South Africa’s fruit amongst British shoppers.
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