Waitrose potato-supplier Solanum has just launched phase three of its website www.waitrose.com/potatoes. The site allows consumers to trace potatoes back to the farm by entering an on-pack code. Phase three -dubbed eco-map - was developed with Syngenta and enables consumers to view an aerial photograph of the farm location learn about its environmental projects. In addition to the traceability section, the website also features recipes, storage tips and variety information.
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