Fruit smoothies are more nutritionally beneficial than fruit juice, it was claimed this week.
The Advertising Standards Agency made the ruling after rival soft drink firms complained that the claim made by Innocent that its smoothies contained “the flesh, the fibre, more of the good stuff… it’s even better for you that way” was misleading.
The watchdog consulted a nutrition expert, who said: “Smoothies may have increased health benefits over juice, since they are closer to the whole fruits.” The Advertising Standards Agency has dismissed the complaint.
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