Florists have been given the opportunity to make their mail stand out from the rest through the use of Royal Mail SmartStamp technology.
With so much competition in floristry, it can be difficult for small niche boutiques when battling larger companies for new business.
Now they can use their mail to grab the attention of potential new customers like never before. A mail campaign is a cost effective way to win new customers and encourage existing ones to buy again.
Royal Mail’s head of small business, Tim Rivett, said: “Florists, particularly the smaller ones, face intense competition and it can be difficult to stand out from the crowd. By using the mail effectively they can do just that.
“SmartStamp helps businesses do this in a unique way. The online system enables businesses to download a logo, message or image alongside the postage impression, print it off their printer and mail it out, reaching existing or potential customers with a truly personal touch.”
He added: “Royal Mail is creating services that help small businesses communicate really well with customers, while working smarter. SmartStamp is one example of this, as is DM Online - an easy to use online tool that takes the user through a step-by-step process to create effective and professional mail shots.”
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