Staffordshire packaging innovator Sirane is targeting new markets with expansion into Turkey.
The new operation in the southern port city of Antalya brings Sirane close to some important fresh produce operators in the region. Managing director Simon Balderson said: “Turkey has a large population and a large food industry so it is the perfect location for Sirane to open a new base.
“It will help Sirane push into Turkey, the Middle East, north Africa and north into Russia and the Ukraine. Antalya’s location as a Mediterranean port close to some of the country’s most fertile food production areas is perfect for us.
“Recent innovations, such as our shelf-life extending bags and films and absorbent fruit pads…are all products that should be perfect for this region.
“But we’re also looking to introduce other innovations, such as our range of cooking bags, to a whole new market. We’re very excited about the possibilities in the region.”
Sirane Turkey’s operation will eventually replicate that of the UK, offering not only manufacturing, but a high level of design and innovation.
Sirane Turkey’s managing director is Taskin Öztas. He said: “I am delighted Sirane Turkey has now begun trading. We have now taken on sales staff, and are looking forward to taking Sirane’s innovative food packaging products to new markets.
“…Sirane Turkey will work wherever possible with suppliers in Turkey, and recruit staff locally, so we’re also looking forward to making a difference to the local economy.”
Sirane Turkey comes hot on the heels of the opening of Sirane Southern Africa in Cape Town earlier this year.
Sirane Middle East has also opened a new office in Dubai, on the Jebel Ali Free Zone. It will be a co-ordination hub, handling sales, logistics, licences and permits for the region.
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