Simply Nectar, a company behind sugar-free organic fruit juice drinks, has told FPJ that sales have already topped £1 million in 2012.
In the period between January to May, 16,000 more Simply Nectar drinks were sold than the same period last year.
Jeremy Jaffé, co-owner of Simply Nectar, said: “I’d say the increase in sales is definitely due to consumers becoming increasingly health conscious and more aware of the high sugar content hidden in many soft drinks.”
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