Sainsbury’s is launching a new UK potato variety to complement the Jersey Royal season.
The retailer hopes that the Taste the Difference British Gems, developed by Greenvale AP, can add to the season until late summer.
Grown in East Anglia and the West Country, the potatoes go from field to store in less than 48 hours.
Sainsbury’s buyer Julien Roberts said: “We are confident the new variety will be perfect for any summer spread. Committed to offering a fresh choice of British fruit and vegetables, we anticipate this to be a popular addition to the Jersey Royal season with the added benefit of being home grown.
“At Sainsbury’s, we continue to work closely with our growers to offer exciting new varieties that we’re confident our customers will appreciate and enjoy. The British Gems are one of many home-grown products that we’ll be offering to people’s plate this summer.”
The potatoes hit shelves last week, priced £3.
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