'It will either be delivered to their [the charity organisation's] local FareShare depot or be collected,' said buyer Leo Muid. He expected that the total volumes would be 'around 150 carton equivalents a week'.

The companies that have committed so far are Worldwide Fruit, KG Marketing, AFI, BerryWorld, OrchardWorld, Chingford Fruit Packers, Capespan and Del Monte. But Muid said others have been approached.

'Sainsbury's already supports CRISIS by donating food from local branches,' added Muid.

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