Sainsbury’s will welcome its first delivery of this season’s British asparagus next week and is already promising to break the record again next year by stocking the vegetable in time for Valentine’s Day.
New growing techniques will deliver Sainsbury’s British asparagus crop two weeks earlier than last year, setting another record for the supermarket. This is the second year in a row that the British asparagus crop has arrived at record time at Sainsbury’s stores. Last year, the crop was one month earlier than the previous record for the supermarket.
New growing techniques and improved varieties have brought forward the traditional eight-week season by a staggering six weeks compared to 2006, and asparagus will be on Sainsbury’s shelves by March 14.
Sainsbury’s British asparagus is grown at New Farm Produce by the McGuffie brothers, who have been supplying Sainsbury’s for more than 20 years. The company is an expert at extending the season for as long as possible, bringing the first asparagus shoots to maturity as soon as possible. The asparagus is grown in a heated environment using methods that are environmentally sustainable.
Sainsbury’s Charlie Parker said: “After the long, wet January that we have all endured, it is a welcome treat to have a fresh British crop arriving so early this year. Next year, we’re hopeful that it will be nestled amidst the flowers and chocolates as a Valentine’s Day treat.”
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