Sainsbury's has unveiled its new strapline Live Well for Less.

The supermarket has unveiled a new look for its core own brand products, which represents more than 65 per cent over 6,000 lines.

Over the last 18 months, Sainsbury's has reviewed its business worked with “hundreds of suppliers” in reviewing its own brand offer.

The supermarket has also announced that it will have rolled out its Click & Collect service to 800 stores by Christmas and will employ 15,000 extra staff over the busy festive period.

The UK number-three retailer is relaunching its core own label range, by Sainsbury’s, in its biggest ever own label development project that review 6,500 lines and improve more than half by January 2013.

This brand sits alongside well known names like Taste the Difference, Basics, Be Good to Yourself, SO Organic, freefrom and Kids to make up one of the most dynamic offers on the UK retail shelves.

Mike Coupe, Sainsbury's group commercial director, said: "Sainsbury's Live Well for Less marks a huge step forward in how we deliver to our customers. We know that budgets are under more and more pressure but people still want to have the quality products and goods that they can trust.”