A promotional tour to support locally grown potatoes has been declared a great success.
The Sainsbury’s Anya and Juliette Potato Promotional Tour took in Cornwall and Devon before moving across to Norfolk and Lincolnshire.
The promotion, which was carried out by MBM Produce, was designed to encourage consumers and generate support for local producers.
Professional chef Noel Goulding took part in the event, cooking up special recipes for customers to sample.
He said: “It is so easy to enthuse people about potatoes when you have got two fantastic varieties such as Anya and Juliette.”
The two gourmet potatoes are exclusive to Sainsbury’s through MBM.
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