Sainsbury's is launching its first national television advertising campaign for its Sainsbury's to You internet business on the back of blossoming on-line sales.
The latest adverts are to feature Jamie Oliver's mum and will appear following Sainsbury's revealing that its online business has grown by 35 per cent and order levels are five times those of three years ago.
The success of the Sainsbury to You service is a rare piece of good new for the group, which is struggling to compete with rival stores.
Sainsbury's has also claimed that its on-line service, which caters for 74 per cent of British households is increasing market share.
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