Sainsbury's is offering consumers £6 off Lanson Brut Rose champagne when they buy a 400g punnet of strawberries

Sainsbury's is offering consumers £6 off Lanson Brut Rose champagne when they buy a 400g punnet of strawberries

Sainsbury’s has gone back to basics for Valentine’s and is focusing on strawberries to inject some romance into February 14.

The supermarket is offering consumers £6 off Lanson Brut Rose when they purchase a 400g punnet of strawberries. The label has been created with Leading Edge Labels and Packaging, and has been created to offer consumers an immediate and simple money-off mechanic.

The strawberry label contains a coupon which can be removed and redeemed in store for Lanson Pink champagne. Sainsbury’s soft fruit buyer Craig Sibbett said: “We’ve found that consumers prefer subtly themed offers which link naturally along with a simple communication message. This year we have focused on the strawberries and Lanson offer as these two products naturally sit together and have a natural association with love and romance.”

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